Dahl & Svane was running on Wix. The site was plain and forgettable, and the SEO foundation was thin. As a security and employment consultancy serving HR and legal stakeholders, they needed a site that conveyed gravity, and Wix templates weren't delivering it. The expression contradicted the weight their work demanded.
Case studySecurity & employment consultancy
Dahl & Svane
13 days · Launched April 2026
From Wix to a custom site in 13 days. #1 brand search ranking in 30.
A Copenhagen security and employment consultancy migrated from Wix to a custom-built site, and started ranking for their own brand on day one.
Results in first 30 days post-launch
13
days from start to live
#1
Google brand search ranking
67.9%
engagement rate
28%
Google click-through rate
We rebuilt the site from the ground up as a custom solution. Technical SEO went in from day 1: structured data for Organization and ProfessionalService, sitemap, robots, all canonical URLs handled. Cookie banner and a complete GDPR-compliant analytics stack (GA4 + Google Search Console + Bing Webmaster Tools) were installed before launch, never as add-ons.
First 30 days post-launch: 67.9% engagement rate (well above the 50% benchmark for B2B sites), 28% click-through rate on Google search results (typical industry average is 5-10%), and #1 ranking on their brand search. Maintenance is handled per-task with no monthly retainer. Casper invoices individually for small content updates as needed.
From a templated Wix site to a custom-built site
Same brand, sharper expression. The redesign moved every element — from typography to information density to mobile performance — into something that matches the gravity of the consultancy itself.
“Honestly, I can't say enough good things about your work. So glad it was you who got us across the line.”
— Casper Dahl, Head of Security, Dahl & SvaneWant results like this?
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