Case studySecurity & employment consultancy
Dahl & Svane logo

Dahl & Svane

13 days · Launched April 2026

Wix to Vercel in 13 days. #1 brand search ranking in 30.

A Copenhagen security and employment consultancy migrated from Wix to a custom Next.js site on Vercel — and started ranking for their own brand on day one.

Results in first 30 days post-launch

13

days from start to live

#1

Google brand search ranking

67.9%

engagement rate

28%

Google click-through rate

The challenge

Dahl & Svane was running on Wix. Page-load times dragged, mobile performance was poor, and the SEO foundation was thin. As a security and employment consultancy serving HR and legal stakeholders, they needed a site that conveyed gravity and loaded fast on mobile — neither of which Wix templates were giving them. They also needed bilingual support (Danish primary, English secondary) for their growing client base.

The approach

We migrated the entire site to a custom Next.js build deployed on Vercel. The full content audit moved their copy into a translation-aware structure with hreflang for both locales. Technical SEO went in from day 1: structured data for Organization and ProfessionalService, sitemap, robots, all canonical URLs handled. Mobile-first design with sub-2-second load times. Cookie banner and a complete GDPR-compliant analytics stack (GA4 + Google Search Console + Bing Webmaster Tools) were installed before launch — never as add-ons.

The outcome

First 30 days post-launch: 67.9% engagement rate (well above the 50% benchmark for B2B sites), 28% click-through rate on Google search results (typical industry average is 5-10%), and #1 ranking on their brand search. Maintenance is handled per-task with no monthly retainer — Casper invoices individually for small content updates as needed.

From a templated Wix site to a custom Next.js build

Same brand, sharper expression. The redesign moved every element — from typography to information density to mobile performance — into something that matches the gravity of the consultancy itself.

Before
Dahl & Svane — Before
After
Dahl & Svane — After
Honestly, I can't say enough good things about your work. So glad it was you who got us across the line.
Casper Dahl, Head of Security, Dahl & SvaneCasper Dahl, Head of Security, Dahl & Svane

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